Shofuku Eto

Shofuku Eto (招福干支) refers to Japanese good-luck zodiac figurines representing the twelve animals of the Chinese zodiac (eto). The term shofuku means “inviting good fortune,” so these figurines are believed to bring happiness, prosperity, and protection for the year’s zodiac animal. Traditionally made from materials like clay, wood, or papier-mâché, Shofuku Eto figurines are especially popular as New Year decorations and gifts. Each year, people display the animal representing the current zodiac sign to welcome good luck and ward off misfortune.

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