This is a Jizō (地蔵) folk craft figure from Yufuin (湯布院), a picturesque hot spring town nestled in the mountains of Oita Prefecture, Japan. Crafted in a rounded, minimalist form with a joyful expression, this figure captures the gentle and protective spirit traditionally associated with Jizō Bodhisattva, the guardian of children, travelers, and the souls of the deceased in Japanese Buddhism.
The clay figure is painted in a pure white base symbolizing purity and peace, adorned with soft red blush on the cheeks and a warm smile that radiates kindness. The surface is delicately decorated with hand-painted motifs of seasonal plants and golden circles, evoking blessings of nature and prosperity. This style of whimsical yet spiritually meaningful Jizō is a popular souvenir in Yufuin, reflecting the town’s blend of rustic charm and deep-rooted spirituality.
Often displayed in homes or given as gifts, such figures serve as a talisman of protection, happiness, and emotional comfort—bringing a smile to anyone who sees it.
