Vintage Japanese omamori-style bell charm. This is often referred to as a "suzu" (鈴). These are traditional good luck charms found at Shinto shrines and Buddhist temples across Japan. The bell and colorful rope are characteristic elements, and the inscriptions indicate its specific blessings or purposes.
The side inscription reads: 交通安全 (kōtsū anzen) – Traffic Safety 幸運の鈴 (kōun no suzu) – Bell of Good Luck 大願成就 (taigan jōju) – Fulfillment of Great Wishes 商売繁昌 (shōbai hanjō) – Prosperity in Business These charms are often hung in cars, homes, or businesses to bring good luck, ensure safety, and attract prosperity. The sound of the bell is believed to purify the surrounding environment and attract positive energy.
